Learn the psychological principles, frameworks, and tactics to launch to a room of eager fans who can't wait to buy.
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Learn the psychological principles, frameworks, and tactics to launch to a room of eager fans who can't wait to buy.
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Rob Lennon and I have launched dozens of products, services, and cohorts over the past 2 years.
Together, we've earned over $1M from launches.
And we've collaborated on 3 of those.
The Launch Content Playbook will take you through our process, tactics, and strategy for running launches that can't fail.
It's packed with 150+ examples of posts and emails we've written for our launches.
Each is broken down by the psychological principles we used, as well as a template that makes it easy to recreate in your image.
We'll share our best practices for understanding what your audience wants and how to tap into those desires in your launch material.
And, we'll create the world's best AI bots to accompany the playbook, so you can immediately create content, edit it, and test it out.
You ready?
Let's get launching.
Erica & Rob
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Oh hi, you made it this far.
Go back up and join the waitlist ya silly scroller.