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Cut the Fluff

Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.

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🪄Cut the Fluff: Emotional magnets

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Quick note before we get to the newsletter: I'm working on a new project with my course collaborator in crime, Rob Lennon. We're going to teach you how to build momentum for launches, whether you're launching a product, service, cohort, workshop, webinar, podcast, or whatever else. Keep your eyes peeled because...

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I got an email the other day from a new subscriber. He was answering my "What's your biggest struggle with self-editing?" welcome question, and his response cracked me up: "It usually takes me a while to write the damn post because I'm editing as I go. So at the end I'm just like "f*ck it - send." I laughed...

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, It's too hot in Greece in August. Nobody should ever come here during this month. We're only here because it's my father-in-law's 70th birthday, and he insisted on gathering the troops for a celebration. Given that it's too hot to think, I thought I'd dip into my Loom archives for today's newsletter and share a...

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, It's official: I've eaten too many sausage rolls on my trip to England. Now, before you come for me... For the people who don't know: A sausage roll is an English staple (get your mind out of the gutter) For the Brits: I love a sausage roll, but my wife has ordered one every single day from the same cafe....

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Potholes. Endless speed bumps. Your zipper when it gets stuck. These are frustrating, hair-pulling, “Ughhhh” experiences. Wordy sentences are the content equivalent. You know, the ones that ramble on and on and absolutely abuse your patience and breath (if you're reading out loud). For example: "The...

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Every time I write, I know what I want to say, but I’m not entirely sure how I want to say it. The art of writing sharpens my thoughts and turns them into digestible profundities. (Yes, I had to Google if "profundity" is a word and was quite pleased to find it was. Yeah, yeah, it's not 'simple' or '5th-grade...

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I used to think...but now I... You won't believe what happened the other day... I've been struggling with something lately... Lately, I've been realizing all these things... I tried this thing last week and the results surprised me... It's a tough world out there for creators. Everyone expects... 👆Each of these...

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Villains bring power to your writing. But people get this whole "villain" thing wrong all the time. The magic lies in attacking ideas, not people. If you pick the right idea, you'll get people to trust you, rally behind you, and feel like they're joining a movement. If you attack a person, you just look mean and...

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, The alarm bell rings. It's 5pm. Time to feed my Frankie the chihuahua dinner. Gasp! I've run out of food. Frankie impatiently paces around the kitchen. "Food, food, food, food, food, food, FOOD." Ah ha! I remember I've got an extra bag of food in the basement. I open the door to head downstairs and BANG. I slip...

Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, In my welcome email, I ask each of you a question: "What is your biggest struggle with self-editing?" Today, I want to answer one of the responses I got because it's such a common concern and I have so many thoughts on it. Here's the reply: "I suppose my biggest struggle with self-editing would be that I'm...