Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
🎉 It's here! Grab Content Editing 101
Hey Reader,
I'm buzzing with excitement to share this with you 🌟
I made this course because most people who write online are dying to edit their content but have NO idea where to start.
Tell me if this sounds familiar:
You never know when your content is "finished."
So you...
- Don't edit enough because you're working off instinct and have zero processes ("It feels done, so I guess we're done!")
- Edit way too much and second-guess every decision ("Omg I think I'm making this worse somehow...")
Both situations absolutely suck. And make you feel like editing is a gigantic waste of time.
This is super unfortunate because even a few minutes of purposeful editing could make your writing twice as engaging or effective.
It’s time to take back control of the editing process.
It's a chance to double-check that when you hit publish or post, your ideas get devoured—not ignored because of friction points you could've easily avoided.
​
| Take me to Content Editing 101 |
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Content Editing 101 is for content marketers, content creators, and entrepreneurs who are tired of wondering what changes to make to improve their content.
Oh, and this part is really exciting...
THIS ENTIRE COURSE IS AI-ENABLED
- Explore each lesson with its own AI bot: Run your content through bots to see examples of the principles in action.
- 2 Editorbots: Access to a duo of virtual editors that are trained on the Content Editing 101 system for development editing and copy editing.
For the second time, I'm teaming up with Rob Lennon. He's an AI expert and educator who’s spent 1,000+ hours prompting, analyzing the results, and experimenting with improvements.
638 people bought our last collaboration, Hooked on Writing Hooks, and 2,500+ people have bought Rob’s courses AI Content Reactor and NLPEA.
We know what it takes to build super valuable courses, and we've outdone ourselves this time.
What's in the course?
- The Content Editing 101 System: A comprehensive guide to reset your writing brain, craft powerful sentences, and master developmental editing.
- AI-Enabled Learning: Dive into each lesson with AI tools for real-time editing insights.
- Exclusive Masterclasses: Join us for live editing sessions that put theory into practice (if you buy before 2024).
Pre-order before 2024, and not only do you save $50, but you also get an exclusive invite to a live editing workshop with us in January ⚡
I’m confident this is the most valuable course you will ever buy on editing. So confident, I've included a money-back guarantee.
Are you ready to finally stop second-guessing every change you make to your writing?
If so, pre-order right now.​
Cheers to your editing success,
Erica
P.S. Happy holidays!
P.P.S. If you have any questions about this course, hit reply and ask away.
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, Quick note before we get to the newsletter: I'm working on a new project with my course collaborator in crime, Rob Lennon. We're going to teach you how to build momentum for launches, whether you're launching a product, service, cohort, workshop, webinar, podcast, or whatever else. Keep your eyes peeled because...
Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, I got an email the other day from a new subscriber. He was answering my "What's your biggest struggle with self-editing?" welcome question, and his response cracked me up: "It usually takes me a while to write the damn post because I'm editing as I go. So at the end I'm just like "f*ck it - send." I laughed...
Cut the Fluff is a weekly newsletter that will help you become a more confident writer & editor. If this was sent to you, subscribe here so you don't miss the next lesson. Hey Reader, It's too hot in Greece in August. Nobody should ever come here during this month. We're only here because it's my father-in-law's 70th birthday, and he insisted on gathering the troops for a celebration. Given that it's too hot to think, I thought I'd dip into my Loom archives for today's newsletter and share a...