Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
⚡️An accidental SaaS?
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Hey Reader, We’ve got something huge dropping on Monday. Rob walked me through the final experience for Launch Content Playbook last night, and my jaw dropped. You can see my real-time reaction thanks to this Fathom transcript: "It's already crazy." "That's insane. This is like a powerful SaaS tool." I lost my freaking mind, and this is not an exaggeration. Rob has wizarded his way around AI and automation to create a powerful course experience that feels like a SaaS and consultant wrapped up in one. One that delivers actionable value in the first 5 minutes. Whether you've already bought the Playbook or are thinking about it, you can taste .01% this experience for free, right now. No overthinking, just clear insights you can use immediately to kickstart your launch content plan and update your positioning. >>> GET YOUR REPORT <<< Even if you've already done this work, the Clarity report may unlock something you hadn't considered before. (I watched my friend Devin try it at the conference we were at last week and she was shocked at helpful it was. It helped her put words and phrasing to ideas she was struggling to articulate simply.) We’ve got something huge dropping Monday for everyone who’s grabbed a Clarity Report. It’s ambitious, and it’s going to turn heads. Get ready for what’s next. Talk soon, Rob & Erica PS. We’ve accidentally built a SaaS? I guess? I think we’re changing the course game. I’m so excited to share what’s coming and watch you run amazing launches. PPS. You can still pre-order the Launch Content Playbook here. |
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, Psssst...9 hours left to buy before the price goes up by 3x. I just finished an AMA session in the Superpath community. And my friend Eric asked a fantastic question that's relevant to launches: I love this question because: There's no easy way to do this But if you're up for the challenge, it's such a high ROI skill I needed to reply with my voice cuz I had to dig deep, and I do that better on the fly and out loud. (I technically shouldn't share this here cuz it was a private...
Hey Reader, Today is the last day to buy the Launch Content Playbook before the price goes up by 3x. If you’re a discerning buyer like me, you’re probably weighing the pros and cons of investing. I literally weigh the pros and cons of buying spicy pickles at the farmer’s market each week, so I get it. Pros: Pickles are delicious. Cons: They're super high in sodium. The pro wins 100% of the time, so I should prob just accept that. Anyway, I want to help you weigh the pros and cons of the...
Hey Reader, Most people? They play a game of Cornhole with their launch content and get results like this: I want you to imagine that every missed bean bag is a missed opportunity for conversion. But every bag that goes through the hole? Cha-ching-a-ling-ding-dong-wahoooooo. I think people assume they can “just wing” launch content because no one talks about launch strategies. Not when it comes to content, anyways. So they blindly copy what other people do and assume/hope it’ll work. Or wing...