Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
FREE workshop at 1pm EST today
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Hey Reader, I wanted to invite you to a free live workshop Rob Lennon is running today at 1pm EST. You know that Product Clarity Report we gave you last week? Well, Rob created that magic in one afternoon. At 12:08 pm, I asked him if he could create a quick AI thing to give away to people for free. The idea just came to me, so I figured if anyone could do it, it would be Rob. At 12:39 pm, he had an idea. At 1:54 pm, he got home and started working on it. At 4:12 pm, he was ready for me to give him test data for the bot. At 4:37 pm, he'd designed V1 of the report (how is he this fast?!). At 5:04 pm, he was ready for me to edit the copy. At 6:13 pm, he was FEELING IT. At 6:33 pm, he was ready for me to run a test report. It took me 2 hours because #momlife. But I was IMPRESSED. At 8:45 pm, I edited some copy for the bottom of the page. At 8:51 pm, Rob was ready to be a TikTok star. Oh, and the lead magnet was done and it looked SO GOOD. By 9:24 pm, I'd written and sent my email. And yep, it drove many downloads and sales (after we fixed a broken link). And at 1pm EST today, Rob is going to show you exactly how he went from idea to done in an afternoon. The tools he used. The principles behind a successful lead magnet. And what NOT to do (cuz lots of people mess up lead magnets and never get sales). See you there? If you miss it, no worries. People who buy The Launch Content Playbook will get it as a bonus in the course :) See you soon! Erica |
Cut the Fluff
Learn to edit words like a pro. I've edited 3M+ words and each week, I share a lesson and Loom breakdown to teach you what to cut, how to add value, and how to finally feel confident when editing. Every subscriber gets access to my Editing Library, a database of 62 edits broken down by the problem, my take on how to improve it, and my edited version.
Hey Reader, Psssst...9 hours left to buy before the price goes up by 3x. I just finished an AMA session in the Superpath community. And my friend Eric asked a fantastic question that's relevant to launches: I love this question because: There's no easy way to do this But if you're up for the challenge, it's such a high ROI skill I needed to reply with my voice cuz I had to dig deep, and I do that better on the fly and out loud. (I technically shouldn't share this here cuz it was a private...
Hey Reader, Today is the last day to buy the Launch Content Playbook before the price goes up by 3x. If you’re a discerning buyer like me, you’re probably weighing the pros and cons of investing. I literally weigh the pros and cons of buying spicy pickles at the farmer’s market each week, so I get it. Pros: Pickles are delicious. Cons: They're super high in sodium. The pro wins 100% of the time, so I should prob just accept that. Anyway, I want to help you weigh the pros and cons of the...
Hey Reader, Most people? They play a game of Cornhole with their launch content and get results like this: I want you to imagine that every missed bean bag is a missed opportunity for conversion. But every bag that goes through the hole? Cha-ching-a-ling-ding-dong-wahoooooo. I think people assume they can “just wing” launch content because no one talks about launch strategies. Not when it comes to content, anyways. So they blindly copy what other people do and assume/hope it’ll work. Or wing...